SEM Crushes Competition
Unless you’ve just recently been revived from stasis since the 50’s like Captain America, you likely know that SEM stands for Search Engine Marketing. As for the competition, let’s open a can of kick ass and let the paramedics sort them out. I don’t know why some movie lines stay with you. I do know the world continues to change and its past time to lead, follow, or get out-of-the-way.
I started blogging because I recognized writing was something I could do that the competition likely would or could not. It gives prospective and existing clients some engaging information and a better sense of our firm. However, at the end of the day, people do business with other people and not companies. All I know is we are 4 sales consultants down and we’re doing much more business with better margins. Prospects and clients have already done their research and come to me and my team with just a few knowledge questions to fill in the gaps.
What about the competition? Oh, we monitor them, but rarely face head to head any more. More often than not, they provide good examples of what not to do:
- Random updates to Facebook to no one in particular or any reference links.
- Brags about now being on the Fortune 50,000 list.
- Fake reviews and testimonials.
- Reprints of lame articles like “How to organize your office cables”.
Since 2009, I’ve provided monthly updates on anything from business lessons and technology updates to how to’s and unusual lists. You may have been drawn to this post by the provocative title. Maybe you read on for the nuggets of a few entertaining lines and pragmatic approach. I’ve told you the powerful results I’ve had from SEM and given some classic examples of common blunders. Based upon feedback and current trends, the format is changing to weekly with shorter and more directed commentary.
If you want to hear more about how I help clients attract more business and have less frustration with technology, enter your e-mail address below.