Technology Writers on Notice in 2014
If you’re a journalist in the technology industry, then one of your resolutions should be to get your act together. Let’s start with Christopher Mims’ 2013 Was a Lost Year for Tech. In a word PATHETIC.
Mims doesn’t work in the industry, but had a deadline and went to a tired formula of: negative, salute to the favorites for advertising, trivialize the new, bash Microsoft for fun, and tell the industry it’s arrogant.
For the record, technology has been the main industry that has brought the U.S. economy back. Like in most years, it’s really the software that was the story and not the stray gadgets like wearables. Why pay homage to Apple, while giving back-handed comments about Google and Microsoft?
The tired “Microsoft is evil and the PC industry is dead mantra” just screams out of touch. Microsoft wrote off $900 Million for Surface RT, but that pales greatly to the $29 Billion in iPhones unsold in the channel by Sprint and Verizon. Smartphones and tablets proliferate, but maybe since Microsoft supports popular products like XP for over a decade people are simply keeping their computers longer? Microsoft killed the stack rating nearly 2 months before the Mims bashing comments.
Yes, there were acquisitions and mergers that are usually lauded in other industries. Instead of discussing how Silicon Valley has hurt manufacturing and jobs, why not talk about 3D printing that will make us competitive again? Mims redeems himself somewhat with insight on social media and the NSA, but the damage was already done.
Go write for the tabloids if you just want to cause controversy. Your job is to report the facts and give something helpful for your audience. Cut the crap with the tired old formula, as my resolution this year is to regularly expose such drivel.